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Case studies and testimonials for small businesses | Biz Buzz

Show, don't just tell, prospective customers what working with you is like

Anyone can claim to be reliable, skilled, or great to work with. A real story from a real customer proves it. We write clear, credible case studies and promote testimonials based on genuine projects and genuine feedback, giving prospective customers exactly the kind of proof that turns interest into enquiries.

You pay £135
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Why this matters more for considered purchases

If what you offer involves a higher price, a longer relationship, or a decision someone can't easily reverse, a case study does more persuading than a page of self-description ever could. Consultancies, professional services, and any business whose value is hard to show in a single photo all benefit especially strongly from a well-told customer story.

What's included

  • A short interview with you (and your customer, where possible) to gather the real story
  • Professionally written case studies, structured around the problem, the work, and the result
    Testimonial writing, drawing out clear, usable quotes from customer feedback
  • Content formatted for your website, and adaptable for social posts or printed material

How it works

  • We identify a project or customer story worth telling, together with you.
  • We gather the details through a short dialogue with you and, where appropriate, your customer.
  • We write it up clearly, focused on the problem you solved and the result your customer got.
  • You approve it, and we make sure your customer is comfortable with how they are represented before anything goes live.

Why it matters

Prospective customers trust what other customers say far more than what a business says about itself. A well-written case study does the work of a sales conversation before the sales conversation even happens.

Contact us about Case studies & testimonials

FAQs

Do I need permission from my customer to feature them?

Yes, always. We'll help you ask in a way that's easy for them to say yes to, and we're happy to anonymise details if they'd prefer not to be named.

What if I don't have any big-name or impressive-sounding clients?

That's fine, and often not what makes a case study work anyway. An honest, specific story about solving an everyday problem well is usually more relatable and persuasive than a story about a famous client.

Can testimonials be anonymised?

Yes. We can write them using a role or business type rather than a name, if that's more comfortable for your customer.

How long does a case study take to produce?

Typically, these require a short dialogue or conversation with you, sometimes a brief one with your customer, followed by a draft for your review. Most are ready within a day or two, depending on availability.

Can the same content be used in more than one place?

Yes. We write with reuse in mind, so the same case study can appear on your website, in a social post, or in printed material with minimal adaptation.

Do you make anything up to make the story sound better?

No. Everything we write is based on what actually happened and what your customer actually said. Genuine detail is what makes a case study credible in the first place.